A COMPANY FOR GLOBAL FORESTRY PRODUCTS

& TIMBER SUPPLY CHAIN

Cascadia Gloabl Commerce

MARKET ANALYSIS

Cascadia Global Commerce is a new start-up firm in the space of improving the efficency of international timber supply chains. It aims to connect consumers of various timber-derived raw materials to suppliers and providers.

The firm is aiming to reduce the delay and friction between each node within the supply chain. It aims to provide a seamless experience for both end of the deal and help to speed up each transaction and lower overhead costs.

As of right now, the company is looking to enter into the market of Lumber and Plywood. With future expansions currently in planning stage.

Competitors Analysis

Unique Selling Points (USPs):

  • No capital tied down with massive equipment and/or land purchases.

  • Minimum overhead costs.

  • Flexible and adapative in terms of business strategy and operations.

  • Unrestrained by physical locations, distance, and proximity.

  • Leveraging existing mature transporation networks to build a more effective supply chain.

Design outline

  • Decided on a circular overall shape for better usability on a variety of mediums and purposes.

  • Design took inspirations from the first part of the name sake of the company, CASCADIA, a mountain range in Washington state.

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Logo

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First Iteration

  • Begin to color most obvious elements, water, mountain, etc.

  • Smaller mountains that are visually closer are colored with Black (Hex #18212E), while greater / taller mountains further away are colored with dark blue (Hex #1A485A), to signal their height and dominance.

Second Iteration

  • Due to a spatial void at the top of the logo, and after conversing with stakeholders, decided to add representation of the sun on there.

  • Two versions of the sun, neither of them full, are added, in order to compare and contrast their effects and visual cohesiveness.

  • First coloring of the mountain side, opted for a desert / dune approach with sand yellow (Hex #E51869)

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Final Iteration (Version)

  • After feedbacks and comments, settled on a slightly darkened sun with orange (Hex #E51869) hiding behind the tallest peak. Symbolism for a reserved sense of tranquility.

  • Replaced sand dune mountain sides with green (symbolism for lush vegetations) and grey (symbolism for steep rocks and boulders)