Embrace Our Culture From The Past, Accept Technologies Of Today, Ready For Innovations Of Tomorrow.
Why FUTURE ?
The FUTURE Asian Food Festival presents one very intriquing concept and approach to the market of food festivals.
We strive to provide a balanced approach between the scope and depth of products / services offered, incorporating technologies of tomorrow in the process. We believe in finding just the right balance centering a variety of Asian cuisines, the largest and most populous continent of the world and home to some of the most terrific cultures of the world.
US VS Our Competitors
The FUTURE Asian Food Festival presents one very intriquing concept and approach to the market of food festivals.
For far too long, we have seen food festivals with a scope wide enough to accomodate cuisines from all corners of the world, or festivals with scope so narrow that its origins can be traced into a single city / province of a near or distant nation. This has been proven true with some of the largest food festivals in North America, where due to sheer scale the products and services have become so varied. In direct contrast, we have seen extremely niche local food festivals where only a small subsections of a cuisine is offered. We believe in neither of these approach, but by combining both, we place our FUTURE Food Festival at optimality.
Assets Used
Color Pallete:
HEX: 3BF581 / 2635FC / F5443B
HEX: F21B02 / F5D33B / 02F276
HEX: 581BD9 / 0F3BFF / 20B4D4
Marketing Poster:
Icons:
Rationale:
For this project, in regards to our user facing materials and their design, I have chose to use vibrant colors following a general monochromatic color scheme. Because of how food is usually associated with a vibrant atmosphere, it can be a good choice to provide that atmosphere.
Primary fonts utilize a vibrant brand of purple
Rest of UI are split between various color offered
Icons are created loosely following a post-modern approach, with curve edges and simplicity dominating icon design.
Very little coloring is used, with black and white used as primary color for easy of identification and detection.
These are suppose to be implanted on temporary blocks / fonts across the scene of the festival.
Promotional Poster is designed to give perspective attendees an idea on how the festival will be run, with detailed timetables and schedule to help them make their decisions in regard to entrance and exits.
Additional Materials
Here we have some example tickets for our festival, it is important to note that paper tickets are only a small part of our festival design, with most visitors utilizing their mobile application and digital tickets / QR Bar codes to gain access.
The current examples are Korean theme influenced tickets
Additional tickets based on themes of various other Asian countries will be provided and created. We aim to provide all visitors with a unique ticket that they can keep as souvenirs as part of their visit.
Festival Map
The event festival map was created with careful considerations of its use and purpose. All “irrelevant” information such as minor streets and unused generic buildings were excluded from the map, while useful content such as bus stops, metro station, and parking lots were included and further emphasized. Additionally, main veneues were marked on the map for ease of navigation.
Critical festival areas such as Main Venues are marked specifically with high contrasting coloring to mark their locations
Public transportation such as lightrail stations, bus stops are also highlighted. As our event want to encourage mass transit usage rather than individual automobiles.
User Flow: Mobile Prototype
This is a user flow chart for the user process of ordering a ticket through our exclusive mobile application.
We have designed various checks and verifications throughout the process, so that the user does not order and pay for the ticket by sheer accident, while also balancing these factors so that the process does not become so convoluted.
User Research
Conducted through anonymized online submission forms, my potential users survey targed upwards of 50 randomly selected college students, where they are asked to fill out a online form. The resulting data is parsed and visualized with the graphics to the left. Some interesting trends I have seen include:
Most college students are rather frugal and is looking to spend less than 3 digits on a festival.
Chinese / Greater China has the most influence / interest in the world of culinary.
Cost is a very important and critical factors in determining attendance for college aged participants.
Style Tiles & UI Elements
Text Inputs Status:
The edges of our text inputs bars have the traditional coloring of most user interaction elements.
When a text input bar is being filled by the user, an additional purple cursor will being shown
When a text input bar is actually completely filled, the background will turn grey as to indicate a full completion.
Red outlines around text input bar will be used to indicate an error has occured during the filling process.
Buttons:
Buttons will have a light blue tint when they are being pressed.
For cursor interactions, a button will have a light blue around a button’s outlines and edges to indicate the presence of a hovering effects.
Wireframes
Culinary Page
Home Page
Culinary Page
Home Page
Ticketing Page
Ticketing Page
Initial Version:
Our initial wireframes focused more on the information architecture of our mobile application rather than UI elements themselves.
As a result, many things are underdeveloped and only retains a general structure as to how things will laid out in bare,
Additionally, many out of line charateristics such as the coloring, some color schemes for UI elements will be removed in the final iteration of our mobile web application.
Final Version:
The final version has a much more streamlined color scheme, better user interactions and a more consistent feel and flow of information.
Primary coloring are used in much more areas of the application.
Accessibility issues surrounding our web application are tackled and additional options are being implemeneted.
Best example includes that users can chose the amount of tickets they want to order through a drop down menu OR they can manually input the quantities through their user interface.
Interactive prototype
Additional Information:
Complete Case Study File for this project can be found in the “Files” tab at the top right of the webpage in PDF format.