LUXURIOUS PRE-OWNED

With Luxurious Pre-Owned, you're not just browsing through cars; you're exploring a curated collection of automotive excellence, where every vehicle has a story to tell. Whether you're in pursuit of a timeless classic or the latest masterpiece of engineering, our platform connects you with fellow aficionados and enthusiasts who share your passion for the finer things in life.

GREAT!

Task and method

To compete and dominate in the niche of online luxurious vehicles market and transactions by providing customer-first and customer-centric services with accessible and human-centered technology solutions.

Video Demonstration

Competitor Analysis

Cars.com

Primary focus on low to mid end price points.
Not truly P2P, platform purchases then resells
Primary sources from various dealerships.
Lack of relevant expert guides and curated selection.
High Commission Fees as a percentage.
Carvana.com

Primary focus on low-end and middle segment of the automotive market.
Lack of customized and personalized care.
A huge and varied selection of automobiles without filtering and vetting.
Lack of ultra high-end / vintage / collection-grade automobiles
Edmunds.com

Lack of true P2P, most sales done by either platform or partnered dealerships.
Focus on newer vehicles rather than pre-owned.
Lack of unique / vintage vehicles in selection
Lackluster customer service

Persona

Name: Elliot McCartney Sr.

Age: 60 years old

Occupation: Semi-Retired, board trustee for a large chemical-pharmaceutical corporation.

Net worth: >$35,000,000

Location: San Rafael, California

Why Luxurious Pre-owned?

Reliability of a trusted broker that provides man top-end pre-owned vehicles.
Desire professional advices on vehicle condition, values while shopping.
Access to a wide-range of luxurious vehicles across many dates and eras.
Low commission and fees for purchases through this platform.

Why LUXURIOUS PRE-OWNED ?

Because We Are

Detail oriented to the maximum
Obsessed with perfection
Defenders of quality user experience

Unlike some of our competitors, luxurious pre-owned is entirely focused on our customers and dedicated to every single detail, no matter how big or small. Our service provides a carefully curated list of elite automobiles from every single region, stlye, and era. Each of the listing on luxurious pre-owned will be vetted and examined by our professional staff team before being visible. With us, you can savor the enjoyement of shopping.

Because Our Service:

Focused on providing a smooth, seamless experience
Charges little to minimal fees
Human Centered at its core

Unlike some of our competitors, luxurious pre-owned is designed from the ground up for a complete, smooth human-centered experience. Our service utilizes various animations, transitions, as well as logical and optimized layout choices to ensure that every second of your experience is spent on shopping. In addition, our service charges a very low flat rate fee rather than a percentaged based commission.

Example Wireframe

When me and the other engineer worked to translate our design proposal into a working functional application with code, we realized that there are more things we need to add to the application. Especially how a seller would sell his/her/their vehicles if needed. Hence, we added a bit more features at the top sector of the rectangular plane.

Wireframes

Rationale:

I started off working on the home page design of this application. At first, as the principal UI/UX designer, I was inclined towards a top down vertical layout, with filters at the left and perhaps other features (search bar) up top and listings concentrated on the bottom right sector of the plane. I first created a simple wireframe, then upped the fidelity a bit, and then moved to create a demo application with code. It turned out to be a good idea, and our final application page looks somewhat like this:

Homepage

Example Wireframe

In addition, we implemented a few navigation button and controls, allowing for account management, home link, and sign up/register as well.

Color Palette

46E8AE / 32C791 / 0EE698

18F0A2 / 57CAA1 / 13D690

Rationale:

As a designer, I chose this monochromatic color scheme because of its strong symbolism and connection to life, energy, and life itself. I want our viewers and customers to think that we are not JUST selling cars, it is somewhat of an art, an art of doing business, our products and services are vivd, always on the road for future improvements and updates.